False Lash Effect Mascara

Looking for a false-lash look without the fuss? Our special formula doubles your volume* from root to tip for false-lash impact.
*thickness volume, appearance vs bare lashes

product details

False Lash Effect's biggest brush ever doubles lash size appearance vs. bare lashes.

Patented Liquid Lash™ formula coats lashes from root to tip.
No flaking or smudging gives lovely lash confidence.
Ophthalmologically tested.

choose from 3 Shades

Black

suitable for

Length

Plumping

Smudge resistant

Thickening

Volume

Dramatic

Natural

Day-time

Day-to-night

Dramatic

Iconic look

Natural

Liquid

Top tips for how to apply

1

Use an eyelash curler before applying mascara to shape your lashes and open up your eye area.
2

Look down into a mirror and work the mascara wand from side-to-side, root to tip.
3

Look up and apply to your lower lashes. Use the ball tip of the wand to coat each lash for a defined look.
4

Wait until tacky before applying a second coat to your upper lashes.

False Lash Effect Mascara
The First for False Effect Lashes

Max Factor's False Lash Effect Mascara was the first mascara to give a false lash impact without the fuss of glue and stick-ons. No wonder it's Max Factor's best selling product.

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